Marketing & Sales
epub, mobi |eng | 2009-10-29 | Author:Marc Benioff & Carlye Adler [Benioff, Marc]

There are new rules in business today. Users have more power than ever. That is not something you should fear. Successfully scaling a product and growing a company are much ...
( Category: Processes & Infrastructure September 18,2017 )
epub, azw3 |eng | 2001-07-23 | Author:Frederick S. Lane [Lane, Frederick S.]

THE INTERNET: A WORLD WIDE PRIMER ON STARTING AN ADULT WEB SITE If there is one thing that will prevent the publication of an Adult Web Site for Beginners, it ...
( Category: Industries September 17,2017 )
epub, pdf |eng | | Author:Vance Packard [Perlstein, Vance Packard, Rick]

10. The Unlisted Price of Financial Protection “This man who plans to marry Subject doesn’t know she has been playing around with the two other men that I’ve seen her ...
( Category: Social Sciences September 16,2017 )
epub |eng | 2009-07-27 | Author:Mike Schultz & John Doerr & John E. Doerr [Schultz, Mike & Doerr, John & Doerr, John E.]

The “Unique and Different” Label Too often in elevator pitches, and in marketing messages in general, professional services firms il advisedly label themselves as unique and different. A quick Google ...
( Category: Small Business & Entrepreneurship September 15,2017 )
epub |eng | 2006-01-02 | Author:John Jantsch [Jantsch, John]

Pretest Your Letter Now that you’ve written your sticky sales letter, and you are happy with it, I recommend that you pretest it for readability. Here are a few tips ...
( Category: Small Business & Entrepreneurship September 15,2017 )
epub, mobi |eng | 2008-09-05 | Author:Jon Steel [Steel, Jon]

Then they start to enjoy themselves. I give three examples of variations on this technique in action, all in the context of developing a new campaign for Porsche in 1993, ...
( Category: Marketing & Sales September 14,2017 )
epub |eng | 2013-09-03 | Author:Chris Malone & Susan T. Fiske

The Loyalty Disconnect For some merchants and businesses, Groupon and its many imitators have been, without a doubt, a godsend in terms of short-term revenue. One early success touted by ...
( Category: Marketing & Sales September 13,2017 )
epub, mobi |eng | 2017-09-12 | Author:Robert H. Lustig

Mobile Madness Does cell phone use drive cortisol, the other bad boy in this paradigm? Cell phone use is linked with stress, sleep loss, and depression in young adults (although ...
( Category: Nutrition September 13,2017 )
epub |eng | 2011-10-21 | Author:Roger Dooley [Dooley, Roger]

It’s scary that we can be manipulated this easily and that our own defenses against such manipulation are ineffective even when we realize what is happening. But is there a ...
( Category: Marketing & Sales September 10,2017 )
epub |eng | 2013-10-20 | Author:Beth Buczynski [Buczynski, Beth]

U-Exchange.com — A barter site with over 70,000 members that specializes in every type of trade, from books and clothes to dog walking and website design services. Businesses are welcome ...
( Category: Sustainable Living September 10,2017 )
epub, mobi, azw3, pdf |eng | 2015-04-05 | Author:Sam Horn [Horn, Sam]

How Are You Relating to People? People respond in accordance with how you relate to them. ACTIVIST NELSON MANDELA A quick-witted twenty-something demonstrated how quickly you can make a connection ...
( Category: Skills September 10,2017 )
epub |eng | 2012-09-09 | Author:Mike Weinberg

The Commodity Antidote My clients run the spectrum from high-end consulting and professional service firms to small manufacturers in businesses that are highly commoditized. I have a blast helping salespeople ...
( Category: Management & Leadership September 9,2017 )
epub |eng | 2017-01-01 | Author:Raymond Fong & Chad Riddersen [Fong, Raymond]

Appeals to ethos are persuasive tactics that build your credibility—for example, a marquee client or an impressive press mention. Appeals to pathos are persuasive tactics that appeal to your audience’s ...
( Category: Marketing & Sales September 9,2017 )
azw, epub |eng | 2011-01-24 | Author:Grant Cardone

I remember when the Hummer H2 first came out. I was so excited after I'd seen one that I immediately called up a Hummer dealership because I wanted to buy ...
( Category: Schools & Teaching September 6,2017 )
mobi |eng | 2016-11-17 | Author:Philip Kotler & Hermawan Kartajaya & Iwan Setiawan [Kotler, Philip]

3: Increase Commitment Attracting and convincing customers are important steps toward creating loyal brand advocates. Still, the job is far from done. Marketers need to make sure that customers end ...
( Category: Marketing & Sales September 6,2017 )